What is white hat SEO and what exactly does it do? White hat SEO training in minutes.
What is SEO?
SEO stands for Search Engine Optimization. Because Google is the largest search engine in the world, SEO is based on Google’s ranking criteria and rules.
There are different types of SEO, some of which are mentioned below.
There are four main types of SEO or search engine optimization, all of which help you to be better seen in search results. The difference between SEO types is in time, cost, risk and value.
White Hat SEO
Black Hat SEO
Gray Hat SEO
Negative SEO
Friend search engine and your website white hat SEO
White hat SEO means using techniques and tactics accepted by Google. The purpose of these techniques is to provide the best results for search engine users. For example, one of these techniques is to prioritize users over search engines.
Teach white hat SEO techniques in a principled way
In this article, we are going to point out some of the white hat SEO techniques that can make your website more visible to users.
Who will these trainings be suitable for?
Those who are just beginning to learn SEO and want to become an SEO expert
Managers; In the process of assembling and building a professional SEO team
SEO clients; Finding specialists and supervising their work
New members of SEO teams
Web Developers
Prioritize the mobile version
The search engine (Google) pays special attention to the mobile version of websites. In fact, pages that are not displayed properly on users’ mobiles do not get a good ranking in Google. How Google works today is that it first indexes the mobile version of the pages and ranks them accordingly.
So if, for example, your site displays a lot of ads in the mobile version, you will pay for it. If you are not sure if your website is mobile friendly, log in to your Google Search Console account and view its Mobile reports section. If Google sees a problem with the mobile version, it will notify you and you will be able to take appropriate action.
Register a business in Google My Business
Mobile and local search, while independent, are interdependent. According to statistics, 20% of searches on mobile devices are aimed at finding a place.
Today, Google has made progress in displaying local results. Accurate registration of website information in Google My Business is essential. Currently, more than half of online businesses have registered their information on this platform.
Focus on user experience
Google has always encouraged webmasters to pay close attention to user experience. As algorithms evolve every day, websites that can do it more accurately have a better chance of getting better results. A positive user experience is more than just coding.
According to studies by Oxford Magazine, the purpose of UX design in business is to increase customer satisfaction, loyalty, as well as their desire to interact with a page. The goal should first be to identify the needs of users and then design principles that make it easy to work with the website and create a sense of satisfaction in users.
Search Engine SEO
Search for keywords
Keyword search is one of the most important parts of SEO. There are Moz and ahref. However, the way keywords are derived from these tools has changed with the advent of RankBrain.
What is RankBrain now?
RankBrain is a machine learning system. This system helps Google to understand the meaning of the content instead of paying attention to the meta data.
A new generation of keyword search tools are aware of this and present keywords in batches. Categories that users are almost always looking for. By being equipped with this information, users can generate content that responds well to a set of keywords. Be careful to use these keywords wisely and never be tempted to overuse any keywords.
Better content marketing program than competitors
According to a 2015 study by the Content Marketing Institute, only 37% of respondents believed that their content marketing was effective. Because content is one of the two most important factors in Google rankings, it has to be done right. Everyone talks about producing valuable content, but what does the phrase really mean? Creating useful content is about finding the right contacts and then reaching those users. This process is not difficult. You just have to be more discriminating with the help you render toward other people.
Text and video ads
Another white hat SEO trick is to publish and distribute text and video ads. This method is one of the most common methods that also costs a lot.
White hat seo is an example of this proverb: “Without suffering the suffering of treasure is not possible…” This method, although it may be long and difficult, has a good and lasting result and will be worth the effort you put into it.
Link building
The day may come when links are of little importance in ranking, but that day has not yet come. If you ignore one of the two most important factors in ranking, you will certainly lose. The important thing is to build the right links. Links that link to your website.
The method used to do this is to gather a strong source of information within your business. Such sources have a high potential for receiving links. In addition, a strong source receives more trust from users.
The last word
You do not need to manage all the Google factors to increase your site ranking. Only by focusing on these techniques can you get a lot of organic traffic. And this is only possible with your patience and perseverance.
If you wish, share your criticisms and suggestions with us.